CNN’s New York Oreo and Reese’s are producing a delectable cooperation in response to fan demands, even though they are owned by different firms.
Reese’s, a division of the Hershey Company, and Oreo, owned by Mondel z International, are launching two new confections that blend flavors from both delicacies. It is uncommon for opposing corporations to work together, and this arrangement is noteworthy in light of Mondel Z’s unsuccessful effort to acquire Hershey late last year.
However, since consumer demand for decadent food has been declining for a while, both businesses could use a lift. Late on Tuesday, Mondel Z revealed that its second-quarter sales in North America had dropped by 3.5%. On Wednesday morning, Hershey is scheduled to release its financial results.
The businesses believe the mashup could create enthusiasm because past limited-edition goods have led to impulsive grocery store purchases. Additionally, momentum for this specific coupling has already been established: According to Dan Mohnshine, vice president of US Confection Marketing for Hershey, customers have been requesting a relationship for a number of years.
In essence, what would go well in a Reese’s cup is what customers frequently start riffing on on social media. He told CNN that Oreo is the most popular brand that they frequently bring up.
There will also be an Oreo-flavored Reese’s cup version available. | Courtesy Reese’s via CNN Newsource
The first invention is a Reese’s Oreo Cup, which substitutes Oreo’s milk chocolate and white crème for the usual chocolate on a Reese’s cup. After that, peanut butter and Oreo cookie crumbs are added.
The treat, which comes in standard, king, and miniature sizes, is a permanent addition to Reese’s lineup. They went on sale in the United States in September, with the Hershey’s website offering a presale starting on August 18.
According to Michelle Deignan, vice president of Oreo US at Mondel z, the company is re-releasing a 2014 cookie that included Reese’s peanut butter, which was incredibly popular. The stuffing of the new one contains Oreo cookie crumbs.
She told CNN that TikTok users are regularly opening Oreo cookies and coating them with Reese’s peanut butter, demonstrating that since 2014, customers have been pleading with us to bring this product back.
As long as stocks last, Oreo Reese’s cookies will be available in September and will be back in stock in January 2026. On the Oreo website, a presale starts on August 18.
For confections, the unexpected combination comes at a challenging moment. As the market for snack items declines due to the growth of GLP-1 products, consumers are reducing their discretionary spending. Due to growing cocoa costs, Hershey has announced price increases in the lower double-digit range.
The combination of two well-known products will draw in customers, according to Neil Saunders, GlobalData’s managing director of retail. As part of its plan to increase sales through temporary stunts, Oreo teamed up with Coca-Cola last year to create a cookie based on the syrup of the beverage. Coca-Cola also unveiled a limited-edition Coke that tasted like Oreo.
“All consumer packaged goods companies are looking for opportunities to create novel and interesting products that get consumers buying,” he told CNN, citing the flat to negative volume growth in the majority of supermarket categories.
